OPI
Global creative direction for OPI collections, campaigns, and product launches across touch points.
OPI GelColor
Self Corrects. Stays Put. Brilliant.
Task: Bring to life in a modern, bold, and technical approach, a new and ultra-pigmented gel polish and position it as the leading premium gel color product.
Result: A New Era for GelColor, Ethereal images and CGI visuals stand out in vast landscapes that show innovation and technical properties, breadth of shades and color expertise.
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Paid Media
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Visual Merchandising
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Posters
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Displays
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Advertising
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Displays
OPI Summer 26
True neons and electric shades to take you
on a trip Trip to the Brite Side.
OPI Summer 25
Summer Make’Em Jelly:
Rich jelly like collection for rich and deep textural shade expression.
OPI RapiDry
Introducing, RapiDry. Kiss smudgestration goodbye. No smudges in 60 seconds.
Spring 24
OPI Your Way
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Visual Merchandising
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Posters
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Displays
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Visual Merchandising
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Digital Content
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Displays
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Salon Displays
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Displays
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Paid Media
OPI On Point
Instant Press On Nails for Everyone
