Ipsy
Creative Concept for Ipsy, a leading beauty subscription brand, which included creative strategy, creative/design direction, and copywriting of seasonal campaign applied across touch points.
TASK: Create a spring and summer campaign in March 2022 (beginning of the Pandemic) for the beauty brand around the concept of “Spring Fling”
RESULT: A Bringing to life IPSY’s new identity and brand language, April’s 2020 campaign creative centers on nurturing a spring fling with one’s self and blossoming like never before. #HowDoYouBloom?
*This project is a creative concept project of original design and creative direction with reference only non-brand images
Digital Experience
Creative Strategy Deck
