PRBL
by Prabal Gurung
Conceptual exploration and brand book for a contemporary unisex brand for Prabal Gurung:
A brand designed for the modern living of the future minded.
TASK: Ideate a unisex clothing and accessories brand and brand experience under the Prabal Gurung umbrella for the Indian market and a Gen Z/Millenial affluent demographic .
RESULT: A futuristic array of clothing and accessories rooted in design and functionality, celebrating visionary explorations that embrace inclusion, ambiguity, and abstraction.
*This project is a creative concept project of original design and creative direction with reference only non-brand images
