Britta
Through creative strategy, direction, and design, we helped Brita, a pioneering household water filtration brand, evolve from a kitchen staple into a lifestyle essential. By leading product and packaging design, refreshing the visual identity, and overhauling the brand’s visual language, Brita repositioned its already beloved products for a more modern, lifestyle-driven audience.
*This project is a creative concept project of original design and creative direction with reference only non-brand images.
**In collaboration with PlayWorkGroup
Creative Strategy Deck
