Social Creative
JustFab - Social Assets
JustFab, a mobile-first DTC subscription retailer for fashion and accessories,prioritizes social engagement in its content strategy. Retention and acquisition were primarily driven through social channels via still-life shots, editorial spreads, studio setups, and organic and curated community content, which blended seamlessly with creative still-life assets to fuel campaigns, promotions, and discounts.
Additional JustFab brand Creative Direction here
OPI - Make ‘Em Jelly
For Make ‘Em Jelly’s summer campaign, we set out to craft motion and still assets that conveyed the collection’s sensorial essence—sheer, jelly-like translucence and vibrant texture. Glossy wiggles and fluid formula pours created a mesmerizing, tactile effect that drove engagement across social platforms, while behind-the-scenes captures of ballroom performers, filmed in an organic street-style approach, brought authenticity, movement, and community to the narrative.
Additional OPI brand Creative Direction here
OPI - RapiDry
A socially native campaign propelled OPI’s upgraded RapiDry :60 fast-dry polish—now in a sleek, fun mini bottle—targeting younger users via relatable scenarios, quick how-tos, and playful smudge-proof demos. Smudges? Canceled.
Additional OPI brand Creative Direction here
OPI x Wicked
OPI’s Wicked collaboration, Nailed the Magic, masterfully fused both brands’ values and narratives into irresistible visuals for social channels. These set the tone for UGC and creator guidelines, blending sensorial close-ups, expressive gestures, and film clips to spark engagement and drive conversions.
Additional OPI brand partnerships Creative Direction here
OPI x Barbie
A vibrant suite of assets for the Barbie x OPI collaboration, vividly bringing each shade's playful name to life through captivating stills, motion pieces, and animations. These nod to the film's iconic narrative, sets, and style while seamlessly blending both brands into bite-sized, scroll-friendly content optimized for social media and e-commerce.
Additional OPI brand partnerships Creative Direction here
Target x WhoWhatWear
WhoWhatWear for Target brand lived natively on social channels, animating street-style moments and whimsical product assets. A dynamic look-book spanned platforms, creators, and Target’s own channels for seamless reach.
Additional Target Creative Direction here
Canndescent Cannabis
Organic social-style assets for Canndescent’s four brands navigated cannabis content regulations, centering product-as-hero moments that elevated each brand’s values and emotions at the core of every visual strategy.
Additional Canndescent Creative Direction here
