Clorox Color
Through creative strategy, direction, and design, we partnered with Clorox to explore bold new ways to position its bleach-free color-boosting laundry additive. Centered on a vibrant celebration of color, the packaging and product redesign emphasized lasting color vibrancy, shifting perceptions away from the brand’s long-standing association with color removal toward protection and enhancement instead.
*This project is a creative concept project of original design and creative direction with reference only non-brand images.
**In collaboration with PlayWorkGroup
Creative Deck
