Graphic Identities

Logos, graphics, and Identity design with applications.

Savvy

TASK: Design the Identity and App for an early childhood stimulation platform for parents and caretakers developed by childhood specialists and daycare owners in Miami, Florida.
RESULT: Develped a modern identity and content direction made of playful elements that were clean, bold, compelling, and simple for short activities to be followed by parents and caretakers. Designed the a functional system of visual elements for a UX/UI team that followed the different care pillars and age groups, trickling down to individual modular activities.

Bandolino

TASK: Redesign a Brand Identity, Brand Book, and initial set of visuals for comfort adult shoe brand Bandolino, a Nine West brand.
RESULT: A feminine graphic identity rooted in timeless elegance with ease.

CheChe Foods

TASK: Design a graphic identity and system for a premium Indian packaged foods/condiments brand for health supermarkets targeting a millennial affluent demographic.
RESULT: A modern identity of playful elements including a retro/modern typography and a woodpecker as a graphic mark (client’s request), and small puns and graphics from Indian colloquial phrases.

Various Logos

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Laura Mercier

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