WHOWHATWEAR X TARGET
CAMPAIGN

Created campaign imagery with world renowned fashion influencers/bloggers and their signature photography, to illustrate the collection's street style origin.

The collection, created by street style experts and inspired by street fashion, is celebrated by the bloggers that bring it alive and take it digitally back to the consumerthat helped shape it in the first place.

Image usage is for in-store signage, promotional collateral, advertising, and all digital platforms, paying special attention to the collection's delivery specifics
and in-store priority generating placing assets according following merchadise placement.


 

WHOWHATWEAR X TARGET
LOOK BOOK / PR

Created Look Book Image Assets showcasing the collection through a straightforward  delivery with editorial  photography and styling, taking into consideration delivery needs, PR requirements, catering to Targets varied demographics.

Look Book, on figure images and still life assets were primarily used for PR purposes, press,  and editors.

 

 

 


 

WHOWHATWEAR X TARGET
ACTIVATION EXAMPLES

In-Store, social media, home page activations and video/audiovisual digital content pieces.

Campaign Images were used both in-store and throughout all digital platforms, mixing street style
images with prescriptive look book outfits, always helping the costumer through a knowledgeable
advice on how to style, combine, mix and match, or layer, offering a variety of styling tips from the expert
street fashion insiders that created the collection.

Videos about the collection featuring the creators of WhoWhatWear, alongside videos of our bloggers, 
combined with short nuggets of styling tips, and still life compositions were some of the audiovisiual
content that is being shared through all social channels and Target/WWW websites.

WHOWHATWEAR x Target :45
WWW x Target collaboration and collection