GAP DENIM
PRINT, DIGITAL, VIDEO, INSTORE, OOH

Senior Art Direction (from concept to exectution) for Gap's denim campaigns.

Focusing on denim and the Gap as all American staples,  we went back to the brands' origins as
a store of jeans and records and celebrated top pop artists' dear songs with their favorite pair of Gap jeans in The FAVORITES Campaign.

For Go Left - Feel Right, a Denim campaign for the Asian Market, we focused on the left weave (the special quality of this ultra soft jean) as a symbol of stepping out of the comfort zoNE.

 
 

 

GAP SEASONAL CAMPAIGNS & ASSETS
PRINT, DIGITAL, VIDEO, INSTORE, OOH

Senior Art Direction (from concept to exectution) for Gap's seasonal campaigns throughout the different sub-brands. Seasonal concepts were shaped around specific key products.

In HOW DO YOU WEAR IT, we celebrated the versatility of Gap's signature pieces through styling, appropriating and combining. Sarah Jessica Parker brought to life wardrobe versatility with a nod
to Audrey Hepburn's flirty and ever so stylish
Funny Face.

HOW DO YOU SHARE IT continues SJP's HOW DO YOU WEAR IT campaign for the holidays.

SJP finishes her campaigns for the Gap by celebrating femininity in PRETTY KHAKI through unique styles and styling of the signature spring Kahkis combined with pastels and jewel tones.

 
 

 

GAP SEASONAL CAMPAIGNS & ASSETS
PRINT, DIGITAL, INSTORE

Senior Art Direction (from concept to exectution) for Gap's seasonal campaigns for it's sub-brands (kids, baby, body) through image assets that fall under the seasonal concept umbrella but highlight key products for print pieces, instore, and digital.

 

 

Gap Brand Book

Senior Art Direction in collaboration with SYPartners for strategy, of an internal brand book for the Gap in 2006. Going back to the Gap's roots to understand the essence of the brand, it's projection and the opportunity for the product.